Cocoa Beach Insider

January was the slowest start in more than 10 years. But prices didn’t fall. Inventory is actually lower than last year. Days on market are the same.

 So what’s really going on with our housing market?

If you’re planning to sell your home this year, you need to understand what January just told us.

Inventory is lower than last year, but there are still over 4,700 active listings competing with you right now. Buyers have options.

Homes are selling at about 91% of list price on average. That means pricing correctly from day one matters more than ever.

Now here’s where the real shift is happening. About 35% of all sales in January included some type of seller concession. That’s more than one out of every three sales.

On average, sellers gave nearly $9,639 in concessions. That’s up about 24% from last January.

So buyers are negotiating. And the negotiation isn’t always showing up in price drops. It’s showing up in credits to help get deals across the finish line.

Days on market leveled off at 75 days, basically the same as last year. Homes aren’t taking longer overall.

And here’s the part people miss — 117 homes still sold in seven days or less.

Brevard County

Active inventory 4768

Sold Property 724

Months Supply 6.58  months

Average Price $448,768    2025 $452,737

Median Price   $360,500   2025  $363,000

List/Sale ratio 91%

Average price per SqFt $237.44    SqFt

Days On Market 75.94

Property selling in less than 7 days 117  ( 16% of the sales)

Property selling over $1M 39

Highest price sale $3.090M

Home sales under $200K 27

So this isn’t a crashing market. So this isn’t a crashing market. It’s a negotiation-driven market. And if you’re a buyer, this is where the opportunity starts to show up. If you’re a buyer, this is where opportunity starts to show up. You have more selection and more ability to negotiate than you’ve had in years. That doesn’t mean it’s a fire sale. It means reasonable negotiations are back. And remember, 117 homes still sold in seven days or less. The best-priced homes are still moving quickly. So yes, buyers have leverage. But when something is priced right, you still need to move.

Other trends I am seeing in Brevard County. The top 5 zip codes are 32940, 32909, 32907, 32908, & 32780. (I will have a map with the total sales on them for a graphic). The trio (32940, 32909, & 32907) are consistently the best selling zip codes in the county.

Another pattern worth noting — new construction.

When we look at homes built in 2024 or newer, Palm Bay dominated with 68 closings in January. Viera and Suntree followed with 20. Smaller volumes showed up in Merritt Island, Titusville, Grant-Valkaria, and Cocoa.

And here’s what’s important right now — builders are offering serious incentives on existing inventory. I’m seeing up to $20,000 in buyer credits, and in some cases, they’re even negotiating price.

Palm Bay has new homes currently listed roughly between $270,000 and $550,000. In Viera, you’re looking at about $360,000 up past $1 million depending on the community.

So there are options across multiple price ranges. The opportunity in new construction right now isn’t just selection — it’s leverage.

The biggest opportunity right now is probably the condo market.

Sales in the Cocoa Beach and Cape Canaveral area were the slowest I’ve seen, with only 20 condo sales in January.

That leaves buyers with about a 14.4-month supply of condos to choose from.

That’s significant.

It means selection is high, competition between sellers is real, and negotiation is part of the conversation again.

Not every seller is desperate, and the best oceanfront units are still moving. But overall, this is the most leverage condo buyers have had in quite some time.

This market isn’t about panic. It’s about positioning. If you understand the numbers, you can make smart decisions on either side of the table.

Cocoa Beach & Cape Canaveral

Condos

A: Price range $100K-$1.389M

S: Price Range $44K-$3.090M

Active inventory 288

Sold condos 20

Months supply 14.4 Months

Average Price $546,670         2025 $449,379 

Median Price $442,500          2025 $320,000

Average price per square foot $294.76

Days On Market  75

Condos selling under $200K 4

If you are considering a move to the Space Coast and you have questions about the upcoming move or a particular area, I am here to help. Simply provide some information below and we can schedule a discovery call.

Eric Larkin is a Broker Associate with Real Broker, LLC. He lives, works, and plays in the Cocoa Beach area. If you have questions about moving or relocating to Cocoa Beach and the Space Coast, let me know! I get calls, texts, direct messages & comments on my posts every day about the real estate market and things that are happening in Cocoa Beach and the Space Coast that I love answering. Ask me your questions on moving, relocating here, or anything about the community. I am here to help. I have been helping buyers and sellers with their real estate needs since becoming a real estate agent in 2003. My focus is always on helping, answering your questions, and doing everything possible to make certain you have a smooth transaction from beginning to end.

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